What a website does for a Hargeisa business that a Facebook page cannot
Your customers already find you on TikTok, Facebook and WhatsApp. A website gives them one place that stays put: prices, rooms, menu, and a way to ask.
Many businesses in Hargeisa already have an audience. People watch their videos on TikTok, follow their page on Facebook and message them on WhatsApp. That audience is worth a lot. The trouble is what happens after someone is interested.
Posts scroll away
A customer sees a video of your new rooms, or your lunch menu, and wants to know more. On TikTok or Facebook they have to scroll back through weeks of posts, or send a message and wait. Many will not bother.
A website is the one place that stays put. Your prices, your rooms, your menu, your opening hours and how to reach you are on one page, and they are the same tomorrow as they are today. Your posts can point to it, and so can your WhatsApp status.
Questions arrive in one place
When people ask through comments, direct messages and three different phones, some questions get lost. A booking request or an order form on your own site sends every request to one list that your staff can see and answer. Nothing depends on who happened to have the phone.
Somali and English, side by side
Your customers in Hargeisa read Somali. Family abroad and visitors often read English. A website can carry both, so the same page works for a guest booking from Hargeisa and for a relative booking for them from London or Minneapolis.
It is yours
A Facebook page or a TikTok account belongs to the platform. A website on your own address, with your own name, is yours. If a platform changes its rules or an account is lost, the address on your sign, your receipts and your van still works.
What it does not do
A website does not replace your social accounts, and it will not bring customers on its own. The people who find you will still mostly come from your videos and from word of mouth. What the website does is make sure that once they are interested, they find everything they need and can ask you in one step.
Where to start
You do not need a large system on the first day. Start with one page that answers the questions you are asked most often, with a WhatsApp button. Add bookings or orders when the questions show you need them.
We build these for businesses in Hargeisa: hotels, restaurants, clinics, schools, shops and property companies. You can see each one working with your own business name in it on our products page before you decide anything.